Wales face Argentina next Sunday before further Tests against Japan, New Zealand and South Africa.
They have a new head coach in Steve Tandy at the helm as he aims to lift Wales up from their current world ranking of 12th.
Griffin is hoping a new era can emerge and Wales can once more connect with its fans.
“We are looking for three words to describe us – tough, brave and smart,” said Griffin.
“Success would be that connection with the fans, and then when you ask them what do you think about the Wales team, those three words come out of their mouths.
“Everything goes back to those three words and how we want to define ourselves.
“Success will be if those three words are how everyone else defines us.”
Wales have lost their previous nine home internationals in Cardiff with Griffin hoping this record ends this month.
“I want to get my first win at home,” said Griffin.
“Bath won twice here [Principality Stadium] last season and I wasn’t involved in either game. I’m hungry for a win here.”
