BBCA new campaign encouraging people to help themselves stay healthy this winter.
The NHS in Cornwall and the Isles of Scilly said the campaign featuring “winter wellbeing everyday champions” would demonstrate the role friends, family and the wider community could play in managing long-term conditions and keeping well.
NHS bosses also urged eligible people to get their winter vaccines including flu, Covid, RSV, pneumococcal and shingles.
Paul Sweet, who has diabetes and is one of those featured in the campaign, said: “Living with diabetes means I need to look after myself, especially over the festive period. If we look after ourselves then hopefully further along we can help the NHS.”
There is guidance for helping stay warm, protecting mental health and being connected and active.
Aisling Crombie, NHS Cornwall’s director of nursing, said people with long-term health conditions had created and featured in five films sharing their experiences.
“For our 2025/26 winter campaign, we’re reaching out to our local communities asking them to share practical, easy to follow advice,” she said.
“These films share tips on how to live well with diabetes, lung and heart conditions, helping empower people to take practical steps to look after their own health and wellbeing.”
Clare Dawe, who has lived with Type 1 diabetes for 15 years, said: “Over the years I’ve learned to live a way of life that I know works for people with my condition.
“So it’s nice to be able to share it, because looking after your own health is important but so is keeping an eye on the people around you.”
Dr Tom Hackett, GP partner at Penryn Surgery, said: “Our communities play a vital role in helping local people stay healthy and well.
“Across Cornwall, a network of community hubs is offering support, connection and practical help that makes a real difference long before someone might need NHS care.”
